Master IMU Meaning in Retail: Boost Profits Now
Understanding Initial Markup (IMU) for Retail Success Initial Markup (IMU) is the percentage increase applied to the cost of goods to determine the selling price. It's a foundational concept in retail profitability, representing the difference between your cost and your selling price, expressed as a percentage of cost. Mastering IMU isn't about complex formulas; it's about strategic pricing to maximize profits. Don't underestimate its impact – effective IMU strategies can significantly boost your bottom line....